According to TechCrunch, Google buys the startup for about $100 million in an effort to improve its content game and compete with TikTok.

The acquisition was completed about two months ago, but neither company made a public announcement.

Some of the top executives of Alter have updated their LinkedIn profiles to reveal that they have joined Google without acknowledging the acquisition, according to the report.

A Google spokesperson confirmed that the company had acquired Alter but declined to comment on the financial terms of the transaction, it added.

Alter started as Facemoji, a platform that offered plug-and-play technology for helping game and App developers add avatar systems to their Apps.

Among its investors are Play Ventures, Roosh Ventures and Twitter, which invested $3 million in the startup. Later Facemoji rebranded as Alter.

Alter founders Jon Slimak and Robin Raszka did not respond to a request for comment, reports TechCrunch.

Meanwhile, Google has recently rolled out custom emojis to its Chat for personalised experience.

Emojis are a great method for users to express themselves in Google Chat, the tech giant said in a blogpost.

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